IFUW Candidate Biographical Data: Membership Committee

Leena-Maija Laurén

Turku, Finland
Age: 50-59
Nominated as:
Nominated by:
Member
Finnish Federation
   
Professional Field and/or present occupation Futures Research at the Finland Futures Research Centre, University of Turku, Finland
Lecturing and Development
Skills and experience in membership recruitment and development that qualify you for this position:

TRANSFERABLE SKILLS and LEARNING FROM PROFESSIONAL EXPERIENCES:
In my professional work as an expert in University Adult Education and Degree Education I have learnt many practical skills which are transferable to other organizations and NGOs.

* Working daily in 3 languages - > ability to successfully approach issues, to focus and find important messages in the constant information flows and to use them wisely.
* Creating new and pioneering systems and managing them at University challenges my creative thinking and holistic overview - > this kind of capacity building is essential for management skills in organizational issues as well as staff management and they can be benefitted at IFUW drives to increase membership and support from NFAs.
* Seeking and finding new problem solutions in today´s ubiquitous ICT world situations based on the diversity of needs of the NFAs and individual members -> drives the decision-maker to state priorities and development aims very focussed within the finances and frames of IFUW.
* Futures Research has rendered me open-mindedness and enforced my creative capabilities into a special field of study -> emerging crucial and tacit knowledge which can be utilized for the long-term purposes to improve the Priorities and Themes of IFUW as an organization.
* Development Studies and teaching in African countries - > multi-tasking in a foreign setting challenges all my cultural, linguistic and ICT communication competences -> improving daily my understanding and appreciation of the multicultural world - just like that of IFUW.

NGO voluntary work and transferable skills:
* Previous experiences in NGO voluntary work and particularly networking (like manually managing via @mails the IFUW First ever Members Network) -> ability to effectively deal with constantly new situations when liaising with women of different ages and backgrounds can be benefitted in the IFUW committee work.
* Creating the Finnish Womens´ organizations joint venture seminar series - International Helvi Sipilä Seminars - to be held annually as parallel events on topical issues at the UN Commission on Status of Women meetings in New York. Chairing the seminars and co-working on planning and arrangements with representatives of the four other Finnish Womens´ organisations as equal partners -> how to make a dream come true and at the same time appreciate the work of the pioneering women who have paved our path!

Other skills and experience (volunteer and professional) from the last 10 years which qualify you for this position

SISU (= Endurance in English translation) and CREATIVE FUTURISTICAL THINKING
As a full time working married Mother having raised 4 children in our family, life has generously given me effectivity training, many flexible and holistic understanding capacities, plus people and process management everyday skills.
Professional working career at the Finnish University sector since late 1970s has given me appreciation of the long-term learning goals and the persistence needed to achieve the goals.
The current Professional working position at the Finland Futures Research Centre offers a national and international challenge to manage and operate together in diversified teams with a fantastic variety of colleagues, researchers and students of multidisciplinary, multilingual and multinational backgrounds in several countries. Therefore I work daily with three languages.
WINDOWS OF OPPORTUNITY - TRANSFERING ACQUIRED SKILLS
Since the IFUW Conference in Helsinki 1989 I have been an active networking and communicating Finnish member at the local, national, Nordic, European and International levels. Membership in the IFUW Status of Women Committee for 6 years, Convener 2004-07.
Membership in the Finnish Federation of University Women Executive Board 2004-2009 opened the Coordinator for International and European Relations (CIR and CER) duties of liaison for me.
The Local Turku Association of University Women has been the long volunteer forum for all kinds of my volunteer responsibilities including the Executive Board positions and that of President and Vice President.
The esteemed Rotary Club of Turku Kupittaa has elected me to act as the first female Vice President and future President.
These and my other volunteer leadership positions have trained me for more understanding, endurance and flexibility which are capacities easily transferable to the IFUW Committee work.

Goals for this position and the contribution you believe you can personally make if elected or appointed

If I am elected I shall team work in the Membership Committee for the Triennium 2010-2012 on INDIVIDUAL MEMBERSHIP to establish indicators in the academic women´s competences for the Membership to advance the IFUW status up towards a Scientific international organization known for women graduates globally and particularly in relations to the UN, ECOSOC, UNESCO, ILO, WB, WTO and national Higher Education Institutions in NFA countries. on NETWORKING to improve all forms of networking between the Membership Committee and the NFAs; to take a pioneering networking model for example of the eClub of FFUW to be founded in 2010 and to share with the Committee members and other NFAs the Finnish process experience as the new members´ network eClub is taking form and being established; to derive operational contributions from the electronic surveys and interactions between the NFAs and the Committee to be implemented and integrated in the IFUW services for membership on BEST PRACTICES to build a service typology for IFUW introducing NFAs the newest learning opportunities from all the best global practices found in the women´s NGO benchmarking and evaluations on YOUNG MEMBERS; to promote a particular forward-looking-focus with the Young Members Programme (Members under 40 years of age) and to offer active engagement for YMs in creating the futures issues of concern for IFUW (of all ages) on its triennia 2012-2015, 2015-2018 and beyond.

What do you see as the main obstacles to membership recruitment and retention and what can the Membership Committee do to help overcome these?

FACE THE FACTS
The main obstacle is that IFUW is loosing memberships in the established NFAs and even NFAs . There must be reasons behind these statistical figures and we must find them. IFUW needs urgently a study on this. IFUW structures of 20th Century do no longer met the new generation nor the tight competition in the NGO field for new members. I see that many other women´s organizations are proactive and actively approach potential new members. IFUW should during this 2010-2012 learn from the past and drive for better membership numbers. We inside IFUW are now at the tipping point and the crucial question to ask is: What can IFUW offer them ?
BACK TO THE IFUW ORIGINAL PURPOSES
The second obstacle is that the unique and distinctive criteria for Membership is not known: since the first Women Alumni meeting in Manchester in 1919, it is the university graduate degree. There is no other International Women´s Organization having the very same standard and niche for NGO work.
To list up on the first page of any IFUW document and web-site the fact that the original purpose of the IFUW in 1919 in Article 1 was stated "to promote understanding and friendship between the university women of the nations of the world, and thereby to further development between their countries sympathy and mutual helpfulness." (Edith C. Batho A Lamp of Learning 1918-1968. A short History of IFUW, page 5). The IFUW Programme and Priority Themes are the basis of the recruitment in 2010. When they serve well the functions IFUW will as an organization have positive and measurable results in the Membership.
PROMOTE THE 21 CENTURY PROGRAMME
If the triennial programme is showing that IFUW has potential to give to all new members interested in the improvement of the situation of women in Higher Education in all countries world over, its is seen important, relevant and attractive by new recruitment.
Today researchers and women working in the university sector are a large and potential pool for recruitment as IFUW is advancing in its role and status towards more Scientific levels.

What do you see as the target audiences for recruitment drives for IFUW at the national and local level and how can IFUW best diversify its membership?

For the purpose of engaging new members for IFUW I aim at the following areas:
1. CURRENT NFAs and KEEPING THEIR MEMBERSHIP
We need to be creative and introduce a process of renewal in the IFUW Recruitment to redesign the administration procedures - and to equally engage the NFAs which currently are not well serviced today.
2. WOMEN WORKING in RESEARCH as POTENTIAL MEMBERS
We need to have an organizational scan and to locate the diversity of eligible women audiences at the universities, research centres and other institutions of Higher Education where NFAs do not yet have members or they do not have knowledge of IFUW advocacy work and its policies.
3. ENGAGING AND INTEGRATING YOUNG MEMBERS
We are to promote a profound transformation of the IFUW triennium programme generating process - it ought to be a more forward-looking approach based on the future needs of the membership and NFAs. As the commonly known and democratic 24/7 rule means today that the young university graduate women are extremely busy: they ask us - what can you offer?
As a professional futurist I do say this with personal engagement and concern: Membership is the most crucial and vital part of IFUW. WITH MEMBERS WE WOMEN CAN!

Education:

Bachelor of Science (Econ. and Buss.Admn.), Turku School of Economics, Turku, Finland, 1975
Master of Science (Econ. and Buss.Admn.), Turku School of Economics, Turku, Finland, 1985
Management of Lifelong Education MLE, Harvard Institutes of Higher Education, Boston, Mass, USA, 1999

Mother tongue: Finnish
Ability to speak English: Excellent
Ability to understand spoken English: Excellent
Ability to read English: Excellent
Ability to write English: Excellent
Other languages: Swedish - excellent; German - good; French - good; Spanish - basic
Computer skills:

Considerable experience sending e-mail and using the Internet

Internet Access: Regular access to e-mail at home or the office